In recent years, Apple has been moving towards AR technology (augmented reality). From the iPad Pro in previous years to the iPhone XS last year, we can see that Apple has not forgotten to mention new devices in AR at almost every hardware conference. the use of. So what will Apple do with AR in the near future? What kind of experience can AR bring to us?
Known as “the strongest Apple analyst,” Guo Mingxi recently announced a forecast report. He said that Apple will launch an iPhone-based AR glasses device in 2020, which will be fourth in 2019. Production begins in the quarter and will be available in the second quarter of 2020 at the latest.
Coincidentally, at the end of last year, a Japanese securities analyst revealed that Apple will launch a new iPhone that fully supports the AR system architecture in 2020. The results of this forecast report by Guo Minghao are basically consistent. At the same time, as AR technology is applied on new devices, it provides AR with higher-speed transmission of 5G network technology, Bluetooth transmission technology, and more advanced antenna solutions… We can all be new iPhones next year. See, touch and use.
Of course, it is not a strange thing for Apple to vigorously develop AR in 2020. In the context of the patent case with Qualcomm for many years, Apple has completely transferred to the Intel camp, but compared to Qualcomm, which specializes in baseband chips, Intel’s development of communication chips is still slightly behind. In November last year, Intel announced the 5G baseband XMM 8160 will be put into use in the fourth quarter of 2019, but the real commercial time is 2020, which is consistent with the time node of Apple’s AR iPhone.
In the report, Guo Minghao believes that due to hardware capabilities, Apple’s first generation of AR glasses is basically a display, AR real-time computing, rendering, networking and GPS positioning will be done by the iPhone, so it will rely heavily on the hardware performance of the phone. And transmission efficiency. However, this also raises several questions to think about. How Apple will design the iPhone’s battery to allow the device to drive the AR display for a long time. After all, this requires uninterrupted high-performance operation of the phone. On the other hand, the design of the glasses is equally curious. For example, when Google introduced the first generation of Google Glass glasses, it encountered a lot of display problems. This is also one of the first problems solved before Apple introduced AR glasses.
However, although Apple may launch an iPhone with 5G, AR and new designs in 2020, it is not a good thing for Apple, which is facing certain sales pressure. First of all, if Apple still lacks the support of 5G chips this year, the AR function of the 2019 iPhone will be greatly reduced. Even if AR glasses can come out this year, this new feature will not bring too obvious sales help to the new iPhone.
On the other hand, if Apple adds these new features to the iPhone in 2020, this is quite unfavorable for the sales of the 2019 iPhone, and this year more and more mobile phone manufacturers are getting involved in 5G and AR related technologies, which will also let The sales of the 2019 iPhone have had an impact. After all, from the research report of 2017 to 2018, consumers’ enthusiasm for “new pursuit” of the iPhone has been worse than before. There is no reason for them to give up waiting for the new iPhone to be more obvious.
▲ Magic Leap AR glasses In addition, in addition to Apple’s launch of wearable AR devices next year, Huawei also announced plans for the development of AR glasses equipment last year. Like the principle mentioned by Guo Minghao, Huawei AR glasses also need to be connected based on mobile devices. Yu Chengdong once said in an interview with CNBC that this device is expected to be launched in the next 1-2 years. Similarly, this time is almost the same as Apple’s introduction of AR glasses.